Platform & integrations

The technology behind the loop

A Meta technology provider

Tix Labs operates as a technology provider integrating Meta's advertising and messaging platforms with the CRM, ERP, payment and AI systems our customers already use.

Integrations

What we connect to

The named platforms and partners our software builds on.

  • Meta Conversions API (CAPI)

    Server-side conversion events sent to Meta for accurate, privacy-resilient attribution, deduplicated against the Meta Pixel.

  • WhatsApp Business Platform

    Official Cloud API messaging that powers Chatix's AI sales conversations at scale.

  • CRM / ERP connectors

    Odoo, Pipedrive and HubSpot — leads and outcomes sync to the system your team already runs on.

  • Payments — Paggo & Stripe

    Checkout and payment collection wired into product flows where transactions happen.

  • AI / LLM layer

    Large-language-model reasoning drives qualification, replies and routing across the stack.

  • Analytics & bot detection

    Traffic analytics with bot and fraud detection so spend and conversions reflect real humans.

Architecture

How the platform is built

Sites on the edge

Tenant sites are static and served from a global CDN — fast, SEO-perfect, and effectively infinite to scale.

Shared lead & chat brain

Leadtix and Chatix run as a few shared, load-balanced services — scaled once for every tenant, not per site.

Data flows you control

Lead data moves on a defined payload contract from site to Leadtix to your CRM/ERP — auditable end to end.

Built to platform standards

Meta CAPI Conversions API integration
WhatsApp Cloud API Official Business Platform
Data processing terms Documented & auditable
Bot & fraud detection Clean conversion signal
Platform FAQ

Common questions

Is Tix Labs a Meta technology provider?
Yes. We build software that integrates Meta's Conversions API and the WhatsApp Business Platform on behalf of the businesses that use our products.
How does the Conversions API integration work?
Leadtix sends server-side conversion events to Meta with full attribution context, deduplicated against the browser Meta Pixel so conversions are counted once and remain accurate without relying on cookies.
Which CRMs and ERPs do you support?
Chatix is CRM/ERP-agnostic with connectors for Odoo, Pipedrive and HubSpot, and we add others as customers need them.
Where is customer data sent?
Lead data flows on a defined payload from the tenant site to Leadtix and into the customer's own CRM/ERP. See our Data Processing page for details.

Want the full integration brief?

We'll walk through CAPI, WhatsApp and your CRM live.